A century-old pharmaceutical maker in Tokushima that created Pocari Sweat, the sports drink inspired by IV fluids
QUICK FACTS
Est. 1921 — best known for Pocari Sweat sports drink and pharmaceuticals.
HISTORY
Otsuka Pharmaceutical traces its founding to September 1, 1921, when Takesaburo Otsuka established the Otsuka Pharmaceutical Industrial Department in Naruto, Tokushima Prefecture, initially producing chemical raw materials. The Otsuka group expanded into intravenous infusion solutions in 1946, giving it deep expertise in fluid and electrolyte formulation that would later shape its most famous consumer product.
In 1980, Otsuka Pharmaceutical launched Pocari Sweat, an 'ion supply drink' developed by employee Rokuro Harima after he saw a doctor drink IV fluid to recover from dehydration during an overseas business trip. Pocari Sweat became a defining Japanese sports and hydration drink, sold across Asia and beyond, while Otsuka itself grew into a diversified pharmaceutical, nutraceutical, and consumer health group headquartered in Tokyo.
PRODUCTS
Ion supply sports drink launched in 1980, inspired by IV rehydration fluid
Balanced nutrition bar launched in 1983, popular for quick, complete meals
Soy-based fruit and nut bar launched in 2006
TIMELINE
This page is compiled from publicly available company history and is provided for general reference only. For the most accurate and up-to-date information, please consult the brand's official website.