Asahi アサヒビール

Asahi's roots go back to 1889, when Osaka Beer Brewing Company was founded, later launching the Asahi brand in 1892. In 1949, post-war antitrust laws broke up the dominant Dai-Nippon Breweries into Asahi and Sapporo, letting Asahi operate as an independent company again.

Asahi's defining moment came in 1987 with the launch of Asahi Super Dry, a crisp, less sweet lager that broke from the maltier style Japanese brewers had favored. It became a nationwide sensation, propelled Asahi past longtime rival Kirin to become Japan's best-selling beer brand, and is still exported and brewed under license in multiple countries today.