Japan's pioneering Western-style confectioner, founded by a candy maker who trained in the US
QUICK FACTS
Est. 1899 — best known for chocolate and confectionery.
HISTORY
Taichiro Morinaga returned to Japan in 1899 after years spent learning Western confectionery techniques in the United States, and opened a small candy shop in Akasaka, Tokyo, with partner Hanzaburo Matsuzaki. The business was incorporated as Morinaga & Co. in 1912, and its pocket-sized Milk Caramel, launched in the following years, became an enormous nationwide hit by the 1910s for its convenient packaging and rich milk flavor.
Morinaga went on to pioneer bean-to-bar chocolate production in Japan, importing production equipment and foreign technicians to begin domestic milk chocolate sales in 1918, at a time when chocolate was still largely an imported luxury. The company is regarded as Japan's first modern confectionery maker and remains known today for chocolate, caramel, and biscuit products sold nationwide.
PRODUCTS
Pocket-sized caramel candy launched in the 1910s, the company's original hit
Chewy fruit candy exported worldwide since the 1970s
Box chocolate brand known for its smooth, melt-in-mouth texture
TIMELINE
This page is compiled from publicly available company history and is provided for general reference only. For the most accurate and up-to-date information, please consult the brand's official website.